Isabela Capeto´s career started 15 years ago when she graduated from the Accademia di Moda in Florence, Italy. Since then she has been becoming more and more successful and nowadays is already recognized as one of the most important Brazilian designers.
Before creating her own designer label, Isabela spent some time in creative environments of important designers such as Maria Bonita, Maria Bonita Extra and Lenny, as well as having worked with prints in the Bangu factory. In April 2003, she finally inaugurated her own atelier in the charming neighborhood of Gávea in Rio de Janeiro.
Isabela possesses a unique method of creating her collections. She is inspired by museums and books, never by predetermined trends. Each piece is like a work of art: handmade, always embroidered, dyed or plisse, with many attachments of old lace, sequins, tulle or fabric trims. Isabela´s main objective, as she always says, is to make women feel beautiful wearing her romantic clothes.
Since October 2003, her label has been exhibited every six months in showrooms in Paris organized by the fashion consultant, Robert Forrest.
Depending on which collection, her clothes can be found in around 20 countries, in famous department stores such as Barneys and Jeffrey’s in the USA; Browns in the UK; Colette and Le Bon Marche in France; Biffi in Italy; Ekseption in Spain; Barneys and United Arrows in Japan; Saks and Harvey Nichols in the United Arab Emirates; Vila Moda in Kuwait, amongst others.
After making her debut in the Fashion Rio in January 2004, Isabela was invited to be part of the selected team of designers and present her next collection at the São Paulo Fashion Week, the most important fashion event in Latin America.
Isabela´s creations have been appealing to even more and more women around the world and after being present in the main national magazines and newspapers, she has begun to appear in the American and European media, with comments published in Conde Nast Traveller, Teen Vogue, ID, Jalouse, Elle France, American Vogue, Vogue France and Newsweek.
Isabela was responsible for the creation of three collections for the Clube Chocolate store, known as “Balneário”. The pieces were sold at the concept stores in Rio and São Paulo and at some of the best multi-label stores in the country.
In May 2005, she inaugurated her very first boutique, on Dias Ferreira Street: a small space, located in one of the most charming neighborhoods of Rio de Janeiro. Soon after that, in 2006, her studio left Gávea and moved to a larger and more comfortable old house in Humaitá. Nowadays, all the areas, creative, administrative and production, are under the same roof.
In the same year, the label maintained its showroom during the week of the Parisian fashion. Paris served as gateway to the world, in particular to Japan. Isabela won the oriental market and started a promising relationship with the Japanese public, perhaps being the most well known designer in that country.
The label managed to open its second boutique, this time in São Paulo, in the elegant neighborhood of Jardins.
A year and a half later, in May 2008, as part of her strategy to grow, Isabela Capeto opens her third boutique, also in São Paulo, in the new location called Daslu Village, which was created for young and well-known designers and situated on the second floor of Villa Daslu.
The ‘Paulista’ market was the most important one in Latin America and marked the commitment of the label to expanding commercially without losing its studio essence.
Starting from 2008, the designer’s creativity also becomes accessible to girls between 4 and 8 years old, for whom the ‘carioca’ has launched the “Isabela Capeto kids”. Details among lace and embroidery make the clothes in “Isabela Capeto Kids” true works of art; children’s clothes with all the charm of a doll and the creativity and excellence that makes the ‘carioca’ one of the most powerful names in contemporary Brazilian fashion. In addition to being sold in Isabela Capeto’s boutiques in Rio de Janeiro and São Paulo, the Isabela Capeto Children’s collections will be sold in various multi-label stores all over Brazil and the world.
At the present time, Isabela Capeto presents an exceptional case of meteoric ascendancy with her business growing on an average of 100% per year. The added value of the label grows every day and shows no sign of slowing down. It is clear that the opportunities are only beginning for Isabela.
Isabela Capeto (21) 2540-5235 www.isabelacapeto.com.br