Minimalist and sustainable, Min is connected to nature in a casual womenswear that navigates between calm oceans and healthy relations.
Min researches the essentials in life based in a social enhancement, eco-friendly materials, fair-trade market. Min is ready to act now to help the future of our planet.
So far we are up to using 98% natural, biodegradable and recycled fibres in our production and use four eco-friendly textiles certificates. We also belong to the One Tree Planted program to reduce Co2 in our logistics.
We believe that our lifestyle should be totally integrated to our ecosystem and generate more positive impacts on our society through our choices.
About Paulo Luz, Creative Director
Paulo Luz was born in Rio de Janeiro in a house in middle of nature. His love for art made him choose a BA in graphic design that led him to an internship in 2006 as print designer for Armadillo.
The year after Paulo developed his own label and got in a new talent Rio Fashion Week that gave him an award for the best new talent fashion designer.
From 2008 to 2011 he worked for major Brazilian labels such as Richards and 2012 he left Brazil to specialize in a master’s degree at the London College of Fashion. This MA was a research about how to adapt British traditional tailoring into tropical weathers and global warming. This was the beginning of Min idea, a minimal, light, airy design with a strong sustainable core.
So, in 2017 Min was born.