JOÃO AVILA - Divulgation


2017 > Summer

Paula Ferber

For summer 2016, the brand Paula Ferber bets in the beauty of the contrasts between the modern and the traditional, handmade and technology, the matte and shiny, and especially between rich and rustic. The four lines of the brand translate, each in its own way, how differences can generate beautiful, the unusual and valuable, without losing the purpose of using a shoe with primacy.


The handmade nodes in metallic wires of the São Paulo Line; the stitched in contrasting shades made of noble materials from the Numbered Line; the playful universe with organic shapes of animals and pineapples embroideries of the Trancoso Line; the elastic shoes, made of neoprene, with handmade painting insoles are some examples that generate the charm of the brand contrasts.


The collection colors range from classics like black and raw, to the sophisticated combinations like red and old gold. Materials such as snake skins and tilapia, ostrich shin leather, metallic cords, metallic linen, goat and calf leather, neoprene, embroidered beads and straw live together in harmony, democratically.


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