Paula Hermanny is one of the most prestigious Brazilian fashion designers in the world, so it came as no surprise that she would be launching her Resort ’17 line at SPFW. ViX can be found at over 1000 specialty stores and luxury department stores in 28 countries.
The 41st edition of São Paulo Fashion Week - the largest fashion event in Brazil and the largest in Latin America and the Southern Hemisphere – brings the best fashion designers in Brazil to present the trends for the next season.
The most important names in national and international press will be present, along with VIP clients and opinion leaders.
The presentation at SPFW is a part of the companies global marketing strategy for 2016 y 2017.