Alberto Hiar is elected ABEST new president
By Érika Masckiewic / Photos: Disclosure
DOTZ brand gained prominence in the international market after attending strategic market trade shows in the second half of this year, such as Pitti Uomo, in Italy, as well as Who's Next and Première Classe Tuileries in France. Check out below the interview with Rodrigo Doxandabarat, one of the brand owners, who told us about this new moment of the label.
How did the idea of DOTZ came about?
The project is actually called LINKING DOTZ, which is a word game that tries to promote and spread the search for meeting points between different paradigms. Our goal is to create a living interaction in which sustainability, art, fashion and innovation are fostering an alternative business ecosystem.
The brand emerged based on the personal experiences of the founders: me, Alvaro Oviedo and Anderson Presoto, each one with different backgrounds that contribute to the diversity and richness of the project.
I have worked in the field of international cooperation in India, Iraq and Argentina for years, as well as in international fashion brands. On the other hand, Anderson Presoto has a significant financial and legal knowledge. At last but not least, Oviedo worked several years for international companies in Europe in the fields of marketing and sales.
Does the brand work exclusively with crowdsourcing strategy?
One of our project's main sources of innovation is crowdsourcing: many fine artists create capsule collections, valuing continuous innovation. At the same time, we also work with production waste, our own and other companies' textile waste, promoting the reuse of raw materials and the circular economy in the creative process.
Tell us about the brand sustainable actions.
Our products are mainly produced with sustainable components. We work, for example, with agroecological cotton produced in collaboration with small family farmers from Paraíba (a state in Brazil's Northeast, known for its tropical coastline and Portuguese colonial architecture). The entire production chain is coordinated and supervised by us in partnership with public and private institutions: cotton ginning is done in a community plant in São José de Piranha (a municipality in the state of Paraíba), after that cotton spinning is developed in Campina Grande (the second most populous Brazilian city in the State of Paraíba after João Pessoa, the capital) and the weaving is done in Itatiba (a municipality in the state of São Paulo).
Our bins are also made from recycled household waste, a project carried out in collaboration with a group of researchers at the University of Rio Grande do Sul using a smart eco sustainable reuse plant.
We also work with industrial production disposal.
How does the brand intend to improve and innovate its sustainable plan?
Implementing sustainability is an ongoing process. In the coming years, we will focus on improvements to our soles, which are currently recyclable and made up of a percentage of reused raw material. We are also looking for handmade accessories made by small communities with a strong cultural identity.
A key factor is turning sustainability into an economically viable business by increasing production volumes and collaborative processes. It is essential that the project increases its volume to create real impact and deliver tangible benefits for each one of our employees.
The brand attended international fashion trade shows Who's Next, Premiere Classe Tuileries and Pitti Uomo in the second half of this year. What are the positive results?
We are present in the Brazilian market and also in Italy, France and Turkey. Attending international trade shows is an opportunity to position the brand and to present our alternative business ecosystem, DOTZ. We were also invited to attend the Green Carpet Talent Competition event, held in September in Milan.
The project presentation at international level was very positive. Not only commercially, but also due to the great interest from designers and companies in the fashion industry to collaborate with our project.
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