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Fashion in Rio de Janeiro got a bump from Veste Rio from October 17 to 21. To check out the event and stimulate international business for exhibitor companies, the Texbrasil and Fashion Label Brasil internationalization programs – partnerships between Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – invited a group of five journalists and seven buyers from abroad to Brazil.
In addition to taking part in the business show, which also includes an outlet and fashion shows, guests visited beach and casual wear brands in Rio de Janeiro, generating sales and initiating contracts. The 13 Texbrasil and Fashion Label Brasil companies exhibiting at Veste Rio said that they did USD 863,000 in international sales during the event and expect to do another USD 1.47 million over the next 12 months.
The buyers took advantage of the opportunity to start negotiations: “I’m very happy with the partnerships established. I hope to bring many Brazilian brands to Paraguay’s luxury market,” says Rangel Barreto, with the Cell Shop in Paraguay. Mexico’s Raquel Juan Marcos, who is with the Bloom store, learned more about the Brazilian market. “I was finally able to come to Brazil and I loved the opportunity to learn about new brands. I was very happy with the result,” she said.
The group also included Masoud Arabian, of New York Look (USA); Judy Briceno, of Casa Precis (Colombia); Andree-Aude Michaud, of Swim With Mo (France); Eduardo Daud, of Patrol (Paraguay); Maria Jose Pino Egusquiza, of Patrol (Paraguay); and Maroa Fernanda Henandez, of Priscila Lab (Colombia). The international journalists were Klaus and Shamin Vogel, with Germany’s WeAr Magazine; Lee Carter, with American website Hint; Silvanio Mariani, with Diario Concepcion in Chile; and Oscar Daniel Silveira, from Uruguay’s Cronicas.
The event is held in Rio de Janeiro by Caderno Ela, published by O Globo newspaper, in partnership with Vogue Brasil and presented by Senac-RJ.