Fernando Jorge is featured on the cover of Vogue Arabia
From July 13thto 16th, a group of 44 Brazilian brands will land in Miami to attend the Cabana Swimshow and Destination Miami - beachwear trade shows that happen simultaneously in the American West Coast city.
From the 44 brands that are travelling to the US, 37 companies attend the trade shows through the support of Brazilian fashion export programs Fashion Label Brasil, created by ABEST (Brazilian Fashion Designers Association), and Texbrasil (Brazilian Fashion Textile Industry Internationalization Program), created by Abit (Brazilian Association of Textiles and Apparel), both in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
From July 13th to 15th, 17 Brazilian companies will attend the Cabana trade show. Among the Fashion Label Brasil brand members are Água de Coco by Liana Thomaz, Akra Collection, Barthelemy, Blue Bird Shoes, Catarina Mina, Esc, Lenny Niemeyer, Lily Franco, Nannacay, Parioca, Rosa Chá, SERPUI, Sinesia Karol, Triya and Vix Swimwear alongside attendees Adriana Degreas, Clube Bossa and PatBo, Texbrasil brand members.
Concurrently, between July 13thand 16th, a group with 20 Brazilian companies will show their latest collections at Swimshow trade show. The attendee brands members from Texbrasil are Sol e Energia, Rio de Sol, Karla Vivian, Art Stilo, Planet Sea, Bikiny Society, Chamosa, Feriado Nacional, Amir Slama, Hype Brasil, Guria Beachwear, Maryssil, Despi and Lyberthas while Fashion Label Brasil brand members are: Salt Sun & Bikinis, Hype Brasil, MOS Beachwear, Batiche, Larissa Minatto, La Sirene and Shorts.Co.
"Miami Beach Fashion Week is the most important moment for the segment and Brazil has increasingly been well represented, both by the number of brands attending the events that happen at the same time and by the mix of products that so much differentiates us in the international market. Brazilian beachwear is always a reference and we are proud to see it gain more and more visibility in such well-positioned events in the industry", says Paulo Lourenço Bartholomei, ABEST’s president.
According to the Texbrasil program executive manager, Mrs. Lilian Kaddissi, the Brazilian group on these editions of Cabana and Swimshow trade shows are well-known brands: "Even though the North American market is very competitive, our delegation of companies is bringing to Miami products with high value-added and certainly have a great chance to close deals during the days of the events. "
In addition to the Cabana and Swimshow trade shows, another event dedicated to beachwear debuted in Miami - Destination Miami has Brazilian brands attendees such as Adriana Degreas, Haight, HK Beachwear, Iorane, Maria Sanz, Yukio and Paula Torres.