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Luxury fashion retailer Net-a-Porter has announced its new platform, Net Sustain, an edit that highlights brands which meet certain criteria regarding sustainability. This will offer customers an easy way to identify the brands and products that are mindful of the planet, making ethical luxury shopping easier.
Launching with 26 brands and around 500 products, each item in Net Sustain must meet at least one of five key attributes, ranging from considered materials and processes to reducing waste in their supply chain.
Among the sustainable brands are Nannacay by Marcia Kemp and Vert Shoes, which in Europe is called VEJA. Other sustainable favourites include Stella McCartney and Mother of Pearl, who has teamed up with BBC Earth.
The edit aims to include more designers and products over time, with beauty brands being added next year.
“Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice”, explained Elizabeth von der Goltz, global buying director at Net-a-Porter.
The Net Sustain edit will be displayed in a dedicated section of the site and will be badged, so that customers can easily identify the products that meet the sustainability criteria.