Celebrities wear Maison Alexandrine at awards in the United States
UMA | Raquel Davidowicz brand arrived quietly to New York scene in 2015, with a pop-up store in the West Village, one of the coolest neighborhoods in town. What was supposed to last three months turned out to be three years. This last Thursday, October 18th, the brand has just opened its new flagship store. It is located on number 13that Crosby Street and it is three times bigger than the previous one.
Unlike its original space on Bleecker Street, the new flagship store provides an even richer shopping experience through its sleek and contemporary design, signed by Vertices Cenografia, Arte e Design, which perfectly portrays the brand's strong DNA and lifestyle.
New Yorkers are always in pursuit of new labels, especially those that stand out in the market for bringing original and differentiated concepts. It’s no wonder that they have fallen in love with the unique collections of UMA. Through the years, Mrs. Davidowicz has gained recognition in the American market. The proofs are everywhere, and one example is to have dressed celebs like Caroline Goodall, Brooke Shields and Emma Ferrer- Audrey Hepburn’s granddaughter. Mrs. Ferrer was in Brazil a while ago, by invitation of the brand, for its latest fashion show at SPFW. She invited UMA | Raquel Davidowicz to be part in a charity auction alongside other names like Zac Posen and Manolo Blahnik. The brand was the only Brazilian label among the designers.
Directed by fashion designer and co-founder Raquel Davidowicz, UMA’s clothes are airy and allow for ease of movement. These qualities were picked up by the art and dance communities. Its most recent project was a partnership with São Paulo Companhia de Dança, where the brand was responsible for creating the costumes for the movie “Mira”, to be exhibited during the new store opening event.
The opening party, co-hosted by Arden Wohl, Charlotte Kidd, Lily Mortimer, Lolita Cros and Janette Hayes, took place yesterday and featured music curated by Brazilian music and film producer and founder of the Ziriguiboom music label Beco Dranoff.
"After three years on Bleecker Street, we decided to move to this new location because it is a much larger space. We also feel that this new part of Soho is becoming more and more interesting each year. We have a diversity of neighbors such as cafes, restaurants, hotels and art galleries that mix very well with the UMA universe," says Mrs. Davidowicz.